3) Company’s Use and Disclosure of Collected Information
a) Policy. Company will use PII which you provide and which we obtain from third parties, such as business partners, in a manner consistent with this Policy.
b) Notice. Company may use your PII to send you important information and notices regarding your Service account, the Service itself, to contact you in connection with a promotion or for other purposes disclosed when you provide the information. Company may share PII with third parties Company uses to perform certain tasks for the Service such as download/subscription processing, purchase/order fulfillment, responding to service requests and payment processing. We may also contact you regarding any problems or questions we have relating to your use of the Service, or in our discretion, notify you of changes to the Policy, Terms and Conditions or other policy or terms that affect you and your use of the Service. We may also use information about our Users, including PII, for internal purposes.
d) Affiliates and Third Parties. Company employees, agents and contractors must have a legitimate business reason to obtain access to your PII. Company may share your PII with outside contractors or agents who help us manage certain tasks (e.g. sweepstakes administration, order fulfillment, statistical analyses). Such contractors or agents will have access to your PII to the extent it is needed to perform their duties and functions and will not share your information with any third party or use it for any other purpose. A company affiliate may collect your PII on Company’s behalf when you register on the Site or access the Service content using your mobile telephone. Such affiliates provide Company with the PII we need to provide you the content and services you requested. Such affiliates may also provide your mobile communications provider with the information it needs to bill you for the content and services you purchased (only if the mobile communications provider is providing billing services). Company may share your PII with its affiliated companies. If you have given us permission to do so, Company may share your PII with advertisers and business partners that are not affiliated with Company but would like to send you information about their products and services. You will always have the option to instruct us not to share your PII with unaffiliated third parties.
e) Anonymous Use. Company may share your non-PII and click stream data with vendors that help us customize the advertising and marketing messages you receive as part of the Service. Such vendors will not share your information with any third party or use it for any other purpose. Anonymous click stream and demographic information may also be shared with Company advertisers and business partners. We may disclose non-identifying, aggregated User statistics to third parties for a variety of purposes, including describing our services to prospective partners and other third parties. Examples of such non-personal information include the number of Users who visited the Site during a specific time period or purchased a specific product through the Site.
f) Legal Use. Company may disclose PII in order to protect the legal rights of Company, its affiliates or their employees, agents and contractors; to protect the safety and security of visitors to our Site; to protect the rights, property or safety of Company; or when legally required to do so, at the request of governmental authorities conducting an investigation, or to verify or enforce compliance with the policies governing the Service and applicable laws. If you ask Company to stop using your PII, Company will honor your request but retain any record of your PII as necessary to comply with applicable federal, state or local law.
g) Sale or Transfer. If Company sells all or part of its business, makes a sale or transfer of assets or is otherwise involved in a merger, business transfer or other fundamental corporate change Company reserves the right to disclose, share and/or otherwise transfer User information, including without limitation, PII to a third party as part of such transaction.
h) Promotions. If you choose to enter a contest, sweepstakes or promotion, your PII may be disclosed to third parties in connection with such promotion, including without limitation for purposes of posting your entry with attribution or otherwise as permitted in the official rules for the promotion in question, fulfilling your prize or including your name on a winners list. Also, by entering a promotion, we may require you to consent to the use of your PII or other information, such as name, voice or likeness, in advertising, promotional and marketing materials. In addition, we may offer certain promotional content, such as a sweepstakes, sponsored by or co-branded with a third party, who may obtain the PII that you submit.